Our personality

The tone adopted by MedBrief resonates with a magician's demeanor, conveying a captivating blend of wonder, mystery, and metamorphosis. This particular tone is frequently embraced by brands, individuals, or storytellers seeking to evoke enchantment and ignite a belief in the extraordinary among their audience.

The magician

Also known as

Inventor

Transformer

Visionary

Innovator

Healer

What they say

  • "If you can dream it, you can make it so."

  • "If your dreams don’t scare you, they’re not big enough."

  • "Weird is wonderful."

What they desire

  • Transformation

  • Turning problems into solutions

  • To understand the universe and their place in the world

Their strategy

  • Develop a vision and live by it

  • Help others transform their lives by using new methods

  • Expand on current trends

What their customers feel

  • Fascination and wonder

  • "I want to experience that"

  • "I’m on the cutting edge"

To make dreams come true.

Leverage the laws of the universe.

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Goal

Unintended negative consequences.

Inventions that don’t work as planned.

error

Fear

Charismatic

Healing

Driven

Visionary

Innovative

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At best

Dishonest

Manipulative

Distant

Aloof

Difficult to understand

error

At worst

Expansive

Moving

Articulate

Persuasive

Healing

Informed

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Like this

Factual

Technical

Abrupt

Ignorance

Uncertainty

Doubt

error

Not this

Tone of voice

Mystical & enigmatic

The magician carries an air of mystique and secrecy. It hints at hidden knowledge and the possibility of unlocking secrets or hidden potentials. The use of eloquent and persuasive language aims to cast a spell on the audience, persuading them to embrace new possibilities.

Inspirational & uplifting

It seeks to inspire and captivate the audience with the idea that magic and transformation are possible. This tone uplifts, empowers and encourages people to believe in the extraordinary and see the world through a different lens. It instills a sense of hope and belief that positive change is attainable.

Imaginative & transformative

It embraces creativity and encourages the audience to use their imagination to explore new possibilities and see the world in a more magical light. It communicates the idea that change and transformation are not only possible but also desirable. It encourages people to embrace change as a means of personal growth and evolution.

Delightful & whimsical

The magician's tone can be playful and whimsical, infusing a sense of joy and delight into the message. It often includes elements of surprise and delight.

Confident & eloquent

It exudes confidence in its ability to create change, transformation, or a sense of wonder. It believes in the power of imagination and the ability to make the impossible possible. The use of eloquent and persuasive language aims to cast a spell on the audience, persuading them to embrace new possibilities.

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Design overview